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Matt Berseth
Co-Founder and Chief Information Officer
NLP Logix
Jacksonville, FL
Matt Berseth is the co-founder and CIO of NLP Logix, a Data Science Services firm located in Jacksonville, FL. Matt is a veteran technologist with a specialty in delivering AI/ML solutions across a variety of industries. He grew up in Fargo, North Dakota and graduated with degrees in Computer Science (B.S.) and Software Engineering (M.S.) from North Dakota State University.
Matt has worked for 20+ years in a technical capacity in a variety of industries including financial services, marketing, logistics and healthcare. At each stop in Matt's career, he focused on designing and developing AI/ML solutions that leverage data to solve business problems. This ultimately led to co-founding NLP Logix to help bring these types of solutions to a broader customer base.
Matt and his wife Katie have been married over 15 years, have three children and reside in Ponte Vedra Beach, Florida.
Gwen Griggs
Managing Director
ADVOS Legal
Ponte Vedra Beach, FL
Gwen Griggs have represented business owners and entrepreneurs through all stages of growth and transition, and held various C-Suite level positions in Law, Administration and Strategy. Her passion is to use those experiences to support smart, solid, sustainable growth for entrepreneurs and business owners, knowing that innovation and entrepreneurism can solve the most pressing issues we face. Gwen Griggs believes that entrepreneurs are best equipped to solve problems facing our communities, she is compelled to find ways to use my experiences in law and business to serve them.
Gwen knew from an early age that she wanted to “make a big, big difference” and was drawn to law after learning about Thurgood Marshall’s win in the seminal Brown vs. Board of Education of Topeka case. She started her education in Washington D.C. but was happy to relocate to Jacksonville’s warmer climate after her first year, graduating with her undergrad degree from the University of North Florida and her JD with honors from University of Florida. She quickly entered into law practice back in Jacksonville, and even started her own firm in 2003.
She currently serve on the board of the Association for Corporate Growth North Florida and previously served on the board of Leadership Jacksonville and founded GrowJax, an initiative serving second stage business owners ($1m - $50m revenue, 10-99 employees). She is honored to have helped to bring a SBA backed Women's Business Center to Jacksonille and served as its founding chair.
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Arri Landsman-Roos
Vice President of Decision Science
Jacksonville Jaguars
Jacksonville, FL
Arri is currently working as Vice President of Decision Science at the Jacksonville Jaguars. The Jacksonville Jaguars are an American professional football franchise that competes in the National Football League (NFL). The Jacksonville Jaguars is based in Jacksonville, Florida and plays its home games at EverBank Field.
After joining the franchise as Business Planning Analyst in 2013, he has helped grow the business analytics function of the company from a singular role to a team of six analysts. Working across all areas of the business, and recently the football side as well, the department is responsible for analyzing, interpreting, and communicating insights from data to enhance processes, decision-making, and outcomes for the organization.
Arri holds Bachelor of Arts in Economics with minor in Mathematical Decision Sciences from University of North Carolina at Chapel Hill and Master of Science in Analytics from North Carolina State University. He is a native of Burlington, Vermont.
Michael Vitti
Senior Vice President of Data Science & Technology Solutions
PGA Tour
Ponte Vedra Beach, FL
Michael Vitti rejoined the PGA TOUR in April 2017 as the VP, Data Science & Technology Solutions to establish a new PGA TOUR Analytics Center of Excellence. Michael has over 25 years of experience in data programming, machine learning, statistical modeling, and analytics which he applies to help companies turn data into information to drive strategic initiatives.
He has honed his skills in areas including sports performance analytics, sports sponsorship, marketing, and fan engagement, brand marketing and advertising, automotive manufacturing, pharmaceutical analytics, Medicare Safeguarding and fraud analysis, and speech recognition software development.
As an executive, Michael has built and led data and technology practices for organizations including the PGA TOUR, Repucom, Carat Media, Copernicus Marketing, WWE, TriCenturion, and Repucom International. Michael holds a Bachelor of Science in Economics and a masters in Industrial Statistics from the University of South Carolina.
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If you are interested in joining FL-DSSG Advisory Board, please contact program directors.
Former Advisory Board Members
We express our sincere appreciation to following individuals previously served on the FL-DSSG advisory board for their guidance and partnership in supporting our mission.
Jennifer Chapman, Director of Public Affairs, Fidelity Investments in Florida, Jacksonville, FL.
Served on the board from January 2017 to December 2017.
Robert Marsh, Chief Technology Officer, NLP Logix, Jacksonville, FL.
Served on the board from January 2017 to December 2021.
Candace Shaughnessy, Cybersecurity Analytics , JEA, Jacksonville, FL.
Served on the board from January 2019 to December 2021.